What Is Peach Prime Consultancy?
Peach Prime Consultancy is an experience design and strategic planning firm founded by Smit Shah and Pooja Shah, headquartered in Vadodara, Gujarat. The firm specialises in designing and planning large-scale entertainment destinations, public infrastructure attractions, and immersive leisure environments for clients across multiple countries.
Peach Prime works with investors, government bodies, municipal corporations, real estate developers, and hospitality groups who are planning new entertainment destinations or redeveloping existing public leisure spaces. The firm has delivered projects across more than 12 states in India and serves international clients planning entertainment developments in South Asia, the Middle East, and Southeast Asia.
The consultancy covers every phase of a project lifecycle: from initial feasibility studies and Detailed Project Reports (DPRs) for government tenders, through to master planning, zone layout, attraction design, technology selection, and operational planning. This end-to-end involvement reduces the need for clients to coordinate multiple vendors across different project phases, and ensures continuity between the financial plan and the physical design.
Peach Prime Consultancy offers specialised design and planning services across the following entertainment and leisure categories. Each service covers the full scope from concept through to construction advisory, and can be engaged as a standalone service or as part of a complete project lifecycle engagement.
How Peach Prime Consultancy Works
Peach Prime follows a six-phase process across all entertainment destination projects. Each phase produces specific deliverables and involves defined client decisions, reducing ambiguity and ensuring alignment between creative intent and operational reality throughout the project.
Feasibility and Business Planning
The process begins with a thorough feasibility study. We assess the site, competitive landscape, target visitor demographics, projected footfall, capital investment requirements, and expected revenue per visitor. This phase produces a Detailed Project Report (DPR) or an investment-grade business plan with projections covering NPV, IRR, and payback period.Concept Development
Once feasibility is confirmed, we develop the destination concept. This includes the overarching theme narrative, zone structure, attraction selection rationale, and the visitor experience journey from arrival to exit. Concept development is presented through mood boards, concept narratives, and illustrative zone layouts.Master Planning and Zone Design
Master planning translates the concept into a spatial framework. We produce zone planning drawings, visitor flow diagrams, infrastructure layouts, and an architecture programme that defines space allocations, structural requirements, and utility needs. This phase produces the document set required to appoint architects and structural engineers.Detailed Design and Technology Selection
At this stage, individual attractions, exhibits, rides, and experiences are designed in detail. We specify equipment, select technology platforms, coordinate with ride manufacturers and technology vendors, and produce detailed design drawings. For immersive projects, this phase includes content scripting and AV system design.Tender Support and Vendor Coordination
We prepare tender documents, evaluate vendor bids, conduct site visits, and support clients in selecting and appointing contractors. Our experience across multiple executed projects gives us a clear understanding of realistic pricing, reliable vendors, and common contractual risks.Execution Advisory and Quality Review
During construction and fit-out, we provide execution advisory, quality review visits, and design clarification support. We ensure that design intent is maintained, deviations are flagged early, and the finished destination matches the approved design.The following projects represent a cross-section of work delivered by Peach Prime Consultancy. Our portfolio spans museum design, FEC planning, musical fountain installation, projection mapping, theme park planning, and adventure park development across diverse markets.
Bowling & Bar FEC – Guwahati, Assam
- FEC Projection Mapping
Theme Park & FEC – Lucknow, India
- Adventure Park FEC Theme Park
Children’s Museum in Kota, Rajasthan
- Museums & Exhibits Projection Mapping
Children’s Museum – Nashik, Maharashtra
- Museums & Exhibits Projection Mapping
Chess Museum – Nashik, Maharashtra
- Museums & Exhibits Projection Mapping
Shree Sathya Sai Baba Museum, Bangalore
- Museums & Exhibits Projection Mapping
Architecture Fountain at Mohali
- Musical Fountains Projection Mapping
Musical Fountain at Dwarka
- Musical Fountains Projection Mapping
Musical Fountain at Mahakal Lok
- Musical Fountains Projection Mapping
Mahakal Lok Projection Mapping
- Musical Fountains Projection Mapping
Robotics Museum at Science City
- Museums & Exhibits
Rain Dance – Aatapi
- Musical Fountains Water Park
Who We Work With
Peach Prime Consultancy works with clients across the public and private sectors who are planning, investing in, or redeveloping entertainment destinations, public attractions, or leisure infrastructure. Our typical clients include:
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FAQs
Q1. What does Peach Prime Consultancy do?
Peach Prime Consultancy is an experiential design and planning firm specialising in theme parks, museums, Family Entertainment Centres (FECs), water parks, snow parks, adventure parks, aquariums, musical fountains, 3D projection mapping, and immersive experience design. The firm provides end-to-end project consultancy covering feasibility studies, master planning, concept design, detailed design, technology integration, and execution advisory for entertainment destinations across multiple markets.
Q2. What is a Family Entertainment Centre (FEC)?
A Family Entertainment Centre (FEC) is an indoor entertainment venue combining multiple activity zones under one roof to serve visitors across different age groups. Common components include kids soft play areas, trampoline parks, laser tag arenas, arcade game zones, F&B areas, and event spaces. Peach Prime designs FECs by assessing the target catchment, recommending the optimal activity mix, planning the space layout, selecting equipment, and designing the theming and operational flow to maximise revenue per square foot.
Q3. Does Peach Prime prepare feasibility reports for theme parks and FECs?
Yes. Peach Prime prepares detailed feasibility reports for theme parks, FECs, water parks, museums, adventure parks, and other entertainment destinations. These reports include catchment area analysis, footfall projections, capital expenditure estimates, operating cost modelling, revenue projections, and payback period calculations. For government clients, the firm also prepares Detailed Project Reports (DPRs) formatted for public tender submissions.
Q4. What is the difference between an FEC and a theme park?
A Family Entertainment Centre (FEC) is typically an indoor or partially covered venue focused on activity-based entertainment for families, usually located within or adjacent to commercial areas. A theme park is a larger development, typically outdoors or across multiple buildings, built around a narrative or thematic concept with rides, attractions, themed zones, and hospitality components. Theme parks require significantly higher capital investment and more complex planning processes. Peach Prime provides design consultancy for both formats.
Q5. What is 3D projection mapping and where is it used?
3D projection mapping is a technology that projects animated visual content onto three-dimensional surfaces such as building facades, sculptures, or monument walls to create the illusion of movement, transformation, or storytelling. It is commonly used for public shows at heritage monuments, entertainment events, theme park night shows, and museum installations. Peach Prime has designed and delivered projection mapping shows at Mahakal Lok in Ujjain, children's museums in Nashik and Kota, and other venues.
Q6. How long does theme park or museum design consultancy take?
Project timelines vary based on scope and complexity. A feasibility study typically takes 4 to 8 weeks. Master planning and concept development for a medium-scale project may take 3 to 5 months. Full design consultancy from feasibility through execution advisory for a large theme park or museum can span 12 to 24 months. Peach Prime provides phased engagement options for clients who require specific stages of consultancy.
Q7. Does Peach Prime work on government projects?
Yes. Peach Prime has experience working with government bodies and municipal corporations on public infrastructure projects including heritage museums, civic fountains, projection mapping shows for government monuments, science centres, and public parks. The firm prepares DPRs compliant with government tender requirements and has successfully delivered projects commissioned through public sector clients.
Q8. What is the process for engaging Peach Prime Consultancy?
The engagement process begins with an initial consultation where Peach Prime understands the client's site, investment budget, target visitor profile, and project objectives. Based on this, the firm proposes a phased scope of work beginning with feasibility assessment. Clients can engage Peach Prime for a single phase or for the full project lifecycle. Contact can be initiated via the website contact form, email at info@peachprime.in, or WhatsApp at the number listed on the website.
